Our approach

Over the years, Search has evolved and improved. Yet our approach remains the same.

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Maximizing access to information

Maximizing access to information

We help people discover a broad range of information from a wide variety of sources.

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Sell ads, nothing more

Sell ads, nothing more

Ads help us keep Search accessible — but they're the only thing we sell.

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Helping creators succeed online

Helping creators succeed online

We send visitors to websites big and small, and support site owners with free tools and resources.

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Delivering relevant and reliable information

Delivering relevant and reliable information

We build our systems to get you the most helpful results from the most reliable sources we can find.

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Presenting information in the most useful way

Presenting information in the most useful way

We show different kinds of content to help you find what you're looking for — from maps to movie times.

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How news works on Google

How news works on Google

Trustworthy and timely information empowers you to better understand your world and make educated decisions. Google aims to make it easier to stay informed by using technology to organize and help people access information about current issues and events across a wide range of sources.

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Watch: Sell ads, nothing more 01:52

Sell ads, nothing more

Ads help us keep Search accessible — but they're the only thing we sell. We don't charge anyone to be in our search index, and we don't accept payment for search result rankings.

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Search Through Time — history of Google Search

Spotlight

Search Through Time

Explore the history, innovation, and evolution of Google Search, from its origins and major milestones, to ongoing developments.

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Helpful features

Discover how we make information easier to find — while keeping Search safe.

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Helping kids and families search more safely

Helping kids and families search more safely

Built-in safeguards, content filters, and supervision controls let everyone be curious safely.

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Helping everyone evaluate information

Helping everyone evaluate information

See how Search delivers high-quality info by design, and discover additional tools that help you assess the reliability of what you find.

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Billions of people use Search.
See how we help keep them safe.

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